In April when I wrote that about Target being about 4 percent higher priced than Wal-Mart, based on a sampling of about 30 items, hundreds of loyal Target shoppers took it personally and complained to me in writing. By giving Wal-Mart its due and naming its one clear advantage (lower prices) over Target, it’s like I kicked a member of the family when she was down.
Target’s aim may be a bit off in this economy, but if you’d like to see it hitting the bullseye again, let Target know how it can do better. On Sunday, the hometown company took out full-page ads asking us to email our ideas on what more Target can do for us. Send your ideas to more@Target.com.
I started small. I told them that I want the Minneapolis store on Lake Street to sell bananas, even though it’s not a SuperTarget. Other Target stores already do. On a bigger scale, I complimented them for bringing back the competitive price match policy and encouraged them to roll it out nationwide because it’s only in effect in the downtown Minneapolis and Medina stores as a test.
Let me know how you’re going to make Target a better place for all of us to shop. In other words, how will you sound off to Target?