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SmartyPig

Posted on June 9th, 2008 – 5:52 PM
By Kara McGuire

I found a savings account that earns 3.90 percent APY. And the icon’s even better than ING’s orange orb.

It’s called SmartyPig. And besides having a slightly higher interest rate, the site helps you save for a specific goal and use peer pressure to stay on target.

Here’s how it works: make your account public, so family and friends are aware of your savings goal. Then run your own pledge drive and suggest that they contribute just $10 a month and receive this great travel mug (sorry I’ve heard so many pledge drives the language just pours out of me), fund your IRA, or buy a new bike.

Opening an account is free; the only charge I could find is if you want to contribute to the account via credit card– then there is a 2.9 percent fee. But I wouldn’t suggest that.
If you don’t want to share your goal with friends or family, you don’t have to. But I’d advise it since I’ve successfully exercised 4 times a week for 6 out of 9 weeks thanks to Stikk.com, a web site that encourages putting your goals where your money is.

Yes, I failed this week because it was my college reunion, so Scott who read my first Stikk entry will soon be $20 richer. But is it really a failure when I ran 5 miles on Sunday, a feat I never would have attempted before putting my money on the line and telling my readers about it? I don’t think so.

When you reach your savings goal on SmartyPig, you can either get a debit card or purchase gift cards from retailers.

This is where I see a flaw. What if you want to save for retirement or a car? You can receive a check in a week, but that fact is buried in the fine print. The advertised redemption methods seem to ultimately encouraging spending the money on stuff at the mall.

Then again, if this social-networking-meets-saving site encourages more people to save to buy something instead of charging it, that’s a start.

One response to "SmartyPig"

Jon Gaskell says:

June 10th, 2008 at 9:31 am

Kara, thanks for the post. Wanted to let you know that within the next few weeks we will have an ACH transaction back to your funding source when it comes time to redeem your goal. It will not be in the fine print, but right there next to our MasterCard and Gift Card option - a button to push and the transaction will be instantaneous. Again, I appreciate your interest. Good luck with your goal!

Best, Jon Gaskell, SmartyPig Co-Founder