This just in:

“US households received 3.8 billion offers for new cards during 2008 according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate. This represents a 27% decrease, or 1.4 billion fewer offers mailed in 2008, from the 5.2 billion offers consumers received in 2007.”

Guess that’s good news as far as the recycling bin’s concerned. Bad news for Minneapolis-based Fair Isaac, the credit scoring company that counts on banks ordering “pre-scores” to determine who to send these offers to for some of its revenue.

My household is still receiving the occasional offer, but none that’s made me grab a pen. For example, Mr. Kablog has received more than one offer for an AmExp card that wants him to pay a big fee every year for the privilege or being a gold card member or black card member, or platinum. I can’t remember the exact color, but I do remember my reaction:

Ha ha! The perks were so mismatched to this growing family’s lifestyle it was funny.

How about you? Been receiving a lot of credit card offers or have they pretty much dried up?

This entry was posted on Friday, January 30th, 2009 at 5:45 pm and is filed under credit. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.