This ad for the Walker-Ankeny auto dealership in Wayzata introduces Minneapolis Star readers to the BMW brand with an unusual pitch: Our car is better than a VW – but not quite as good as a Mercedes. Oddly, there’s no mention of the blurry swimsuit model included with every sale.

Maybe the Big Three automakers could revive this pitch.

This entry was posted on Wednesday, July 23rd, 2008 at 6:46 pm and is filed under Main, Muscle. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.