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Friday, July 22, 1966: BMW? It’s no Mercedes

Posted on July 23rd, 2008 – 6:46 PM
By Ben Welter

This ad for the Walker-Ankeny auto dealership in Wayzata introduces Minneapolis Star readers to the BMW brand with an unusual pitch: Our car is better than a VW – but not quite as good as a Mercedes. Oddly, there’s no mention of the blurry swimsuit model included with every sale.

Maybe the Big Three automakers could revive this pitch.

3 Responses to "Friday, July 22, 1966: BMW? It’s no Mercedes"

Mark says:

July 24th, 2008 at 7:47 am

Both the car and the model are pretty vintage by now.

Audi Driver says:

July 24th, 2008 at 9:07 pm

Beemers way out do the mercedes in class and looks. my next car will be a BMW

Saturn owner says:

July 25th, 2008 at 6:25 pm

Does the woman only have one arm? I hope that’s not an indication of the quality of the car…

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