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Aug. 20, 1939: Lux Toilet Soap

Posted on September 6th, 2009 – 11:02 PM
By Ben Welter

“RKO Radio Star” Anne Shirley — born Dawn Evelyeen Paris in 1918 – was billed as Dawn O’Day in her first feature film at age 4. Over the next decade, she tried out a number of screen names before settling on that of the schoolgirl heroine she played in 1934’s “Anne of Green Gables.” Five years later, she was pitching Lux soap in this ad, which appeared in “The American Weekly,” a Sunday supplement to the Minneapolis Star-Journal.

To save you some squinting, here’s what the little type says: “Lovely Anne Shirley reminds you that soft, smooth skin is important to romance. When a man’s in love, his eyes look close, and to pass this test — the Love Test — skin must be really lovely. Foolish to risk Cosmetic Skin: the dullness, little blemishes, enlarged pores that come when pores are choked. Lux Toilet Soap removes stale cosmetics, dust and dirt thoroughly, because it has ACTIVE lather. Use this fine soap regularly.”

One response to "Aug. 20, 1939: Lux Toilet Soap"

David Middlecamp says:

September 30th, 2009 at 8:38 pm

These old ads can make you laugh out loud. I have a similar one with the copy reading “Folger’s instant coffee makes you want to wake up and live!”

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