Wednesday, March 6, 1935: Glasses, beauty not incompatible

Posted on October 28th, 2005 – 2:03 AM
By Ben Welter

The Star Tribune of 2005 advises readers how to choose a 401(k), iron a shirt or make a wreath for the front door. The Minneapolis Star of 1935 advised readers how to select eyeglasses, apply makeup or choose a wide-brim hat for spring. The major difference: The Star’s advice came from Gladys Glad, “America’s Most Famous Beauty.” I can’t find much on Ms. Glad, other than this: She was a cast member of the Ziegfeld Follies and was married to theater critic Mark Hellinger. And her real name was indeed Gladys Glad.

Glasses Are Not
Incompatible With
Woman’s Beauty

But Taste in Choice and
Skillful Makeup Must
Be Employed

By GLADYS GLAD
America’s Most Famous Beauty

The real reason, I think, that girls dislike to wear glasses is because they think that glasses rob them of all the appeal. That idea, however, really is false and archaic. Of course, any defect in vision that makes glasses a necessity is a misfortune. But, nowadays, glasses really don’t prove incompatible with beauty. For if proper attention is given to makeup, and if the glasses are intelligently chosen, they should not detract in the least from the loveliness of a woman’s appearance.

In choosing eyeglasses, the facial contours are of paramount importance. If you have delicate features, and a softly pretty face, light frames of thin silver, gold, white gold or platinum usually are best. But if you are the striking type, and possess rather large features, heavier frames may become you much more. You should try different types of frames when choosing your glasses until you find the type that most becomes you. In addition, you should consider appropriateness. On sports occasions, and with tailored and sports clothes, firm, substantial frames are usually best, while on dressy or formal occasions, and with dainty frocks, light, delicate frames are the most appropriate.

As to make-up, the eyes in particular require it when glasses are worn. For when viewed through glasses, eyes lose some of their brightness and coloring. Eyeshadow should be used in order to give the eyes emphasis and to bring out their lustrous coloring. Mascara applied to the lashes also help[s] to give the eyes emphasis. Rouge should be used only lightly up near the eyes. For the shadows cast by the frames of the glasses will deepen the color in the upper areas of the cheeks. Lipstick, too, should be worn, in order to establish proper balance. If the mouth is pale, the glasses will be rendered too conspicuous. Employ your makeup with the skill of an artist. Make your face interesting, and the world will forget that you wear glasses.

Pepin student
This smartly attired woman at the Pepin School of Design in Minneapolis knew how to select proper eyewear. (Photo from about 1936 courtesy mnhs.org)

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