RedBrick scores again

Posted on April 1st, 2009 – 4:43 PM
By Thomas Lee

15 seems to be the magic number for RedBrick Health.

The Minneapolis-based health care management company said Wednesday that it raised another $15 million in venture capital from new investor Kleiner Perkins Caufield & Byers and existing investors Highland Capital Partners, Versant Ventures and Fidelity Ventures.

RedBrick raised two previous rounds of $15 million a pop, bringing their total take to $45 million.

Founded in 2006 by CEO Kyle Rolfing and other veterans of Definity Health, RedBrick works with large, self-insured employers and runs health-and-wellness as well as disease management programs for companies. The company provides incentives for workers to improve their health. A smoker who signs up for a cessation program, for example, gets a discount on premiums. So does an obese worker who participates in a weight-loss program.

Customers include Welch Allyn and Hannaford Bros.

One response to "RedBrick scores again"

William LaPlant says:

April 20th, 2009 at 8:55 am

I think M&B Products in Buffalo Mn. Will be a great one once they go public. They make inovated products for the pet, garden, and hunting markets. You have to check out their site http://www.pottyrock.com