“The body is a marvelous piece of machinery”

Posted on January 8th, 2007 – 2:18 PM
By Michael Rand

First comes action. Then reaction. Phase three? Someone tries to cash in. That’s the stage we’ve hit with Tony Romo. Sorry, we (kind of) promised there would be no more Romo posts. And we lied like Nick Saban. But still, we just got this press release, and we couldn’t pass it up. A sports psychology researcher named Richard Cox (and his press folks), on the heels of Romo’s gaffe, released some remarks about performing in the clutch (referencing Romo’s botched hold in one paragraph). Cox is quoted extensively, including what you see in the headline and so much more:

“Even during the Superbowl (sic), where you have the best of the best, some will still make errors. … If you have confidence in the team around you, that should help. However, kickers are the only ones who can kick the ball, and placeholders are the only ones who can hold the ball. They still must control the mind, go through the pre-performance routine and replace negative thoughts with positive ones.”

Conveniently, Cox has published a book titled “Sport Psychology: Concepts and Applications,” which is also mentioned prominently in the press release. Apparently you can get it new for $85 or used for about $3.

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