Interesting press release from the folks at forbes.com, listing the top 10 most valuable sporting event “brands” (as determined by all the revenue generated divided by the number of days the event lasts). Given this methodology, it’s hardly surprising what No. 1 was: The Super Bowl, at an alarming $379 million. We suppose they’re only counting the SB as one day, even though everyone knows it lasts 14 days if you count all the blah blah blah. The Summer Olympics were next, followed by the World Cup, which probably won’t sit too well with those of you who don’t like exercise but like using your hands. There’s nothing suggestive about that last sentence. Nothing at all. In any event, the entire list and article can be found right here. Shockingly not making it into the top 10: The Minnesota state high school wrestling tournament. Tough week for wrestling, indeed.

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