The NBA can’t decide whether to be fan-friendly
Posted on February 26th, 2007 – 12:32 PMBy Michael Rand
Two press releases, received exactly one hour apart, with two very different messages — in our humble opinion — for fans of the NBA. First, the bad news:
The National Basketball Association and Ticketmaster today announced a League-wide partnership naming Ticketmaster the “Official Ticketing Provider” and “Official Secondary Ticketing Provider” of the NBA. Through the groundbreaking multi-year agreement, Ticketmaster will provide its roster of NBA teams with a wide array of ticketing and ticket resale services.
Sorry to everyone out there who enjoys the “convenience” of paying $18.75 for a $15 seat, but we just don’t really like Ticketmaster and consider any partnership with them to be a slap in the face to fans. But on the bright side …
YouTube, Inc. and the National Basketball Association (NBA) today announced the launch of “Post Up the NBA” on the new “NBA Channel” on YouTube. The new channel will provide fans around the world and the entire YouTube community with the opportunity to submit video clips of their best basketball moves, and access original NBA content throughout the remainder of the 2006-07 NBA season. Beginning today, NBA fans are encouraged to upload their “best moves” to the site (http://www.youtube.com/nba) and rate other videos posted by fans. The top “Post Up the NBA” videos submitted will be selected and compiled into a special weekly highlight reel “NBA Top 10 on YouTube” that will be featured on the “NBA Channel.”
Now this is something we can get behind, if only because of the plethora of submissions that are sure to be far below top-10 quality. The collection of uploads showing 6-1 kids in Kansas almost dunking? We can’t wait.




