StarTribune.com

This thing with Eatmecrunchy isn’t over yet

Posted on February 19th, 2008 – 2:28 PM
By Michael Rand
shelved_area.jpg

You might recall yesterday’s post about the cereal bowl that keeps the milk and the cereal separated. Cats and dogs, those two, apparently. Well, in what might be a RandBall first, we’ve received a follow-up e-mail out of the blue from the inventor of the Eatmecrunchy cereal bowl. His name is Andrew Gray, he is from the United Kingdom, and he urged us to reconsider our position. If you are interested, please follow us to the jump:

Dear Michael,

Thanks for picking up on the eatmecrunchy bowl - we are advertising in the USA as 80% of our sales come from your fabulous country (I’m sure you count California, Texas and New York as they are the hot spots so far). While teasing the need for the product (it makes the best copy) thanks also for being fair and quoting a fan of the product. We do get a lot of fan mail [such as]:

“I just wanted to let you know that the bowl arrived today and it’s
wonderful! Thank you so much for sending another one! The original one I ordered never did show up but I’m thrilled that this one is here now. Thank you!”

“I received the bowl a few days ago. I must say, I was apprehensive, but when I noticed the package at the mail box, I was relieved and very excited. Thank you very much for such excellent service and I can’t wait to share this awesome bowl w/ all of my friends and family! You rock! Mandy.”

“I just wanted to say I am in love! I love this bowl! It works
perfectly, I had perfectly crunchy cornflakes the whole way through! I promised my fiance I would buy him one of these if I liked it, so eatmecrunchy, you’ve got yourself another customer, this bowl is brilliant!”

So, while this bowl — which I’m assuming you don’t yet own, may not float your boat — it really is appreciated by lots of people. You can see our blog — I promise you, we couldn’t make this stuff up.

So here’s a challenge — ask all you know (who actually eat cereals) if they prefer crunchy or soggy and if your poll comes out at less than 70% wanting crunchy then ….. well anyway do it and if I’m right you can print it and be wiser for the experience and we will send you two free bowls.

Cheers. Kind regards,

Andrew

21 Responses to "This thing with Eatmecrunchy isn’t over yet"

Dave MN says:

February 19th, 2008 at 2:32 pm

I received the bowl a few days ago. I must say, I was apprehensive, but when I noticed the package at the mail box, I was relieved and very excited.

Really? All those feelings?

I’m also missing what caused the apprehension. Were they expecting a mail bomb, and, thusly, would have been relieved no matter what non-bomb matter arrived in the package?

Stu says:

February 19th, 2008 at 2:33 pm

Oh, it’s on now.

Dave MN says:

February 19th, 2008 at 2:34 pm

So, while this bowl — which I’m assuming you don’t yet own, may not float your boat — it really is appreciated by lots of people. You can see our blog — I promise you, we couldn’t make this stuff up.

I think we should try…

Dave MN says:

February 19th, 2008 at 2:35 pm

Two free bowls

Can you say prizes for next year’s RBFFL?

fasolamatt says:

February 19th, 2008 at 2:38 pm

My three-year-old doesn’t understand why I put milk on my Cheerios (half regular, half fruity, really just pointing this out so that Dave MN will make fun of me). He prefers the two separate. My one-year-old refuses to drink milk from any sort of carton (Mom provides from a natural source) but combines his Cheerios (same ratio as me) with yogurt in a big messy cup. So, that’s two votes against mixing, one for, close enough to 70%, eh?

Jon says:

February 19th, 2008 at 2:47 pm

Let’s recap:

1) Don S. sends in tip about cereal bowls.
2) RandBall writes about said cereal bowls.
3) Company offers RandBall two free cereal bowls.

I *KNEW* this journalism thing was a racket!

(For the record, I enjoy my cereals crunchy, but worry about the tendency of your rounder cereals - Captain Crunch, Reese’s Puffs, etc. - to roll off of the shelf. Plus, a cereal-bowl concept affected this much by gravity will naturally lead to less eating of cereal while sitting on the couch, another downside.)

Stu says:

February 19th, 2008 at 2:48 pm

if your poll comes out at less than 70% wanting crunchy then

Remember, in the metric system of measurement, that means something totally different.

Dave MN says:

February 19th, 2008 at 2:49 pm

Cheerios (half regular, half fruity…

Toucan Sam does not approve of such miscegenation…

Dave MN says:

February 19th, 2008 at 2:52 pm

With this bowl, won’t you have to eat several dry spoonfuls before actually getting to a point where you can mix the cereal with the milk? I mean, what the hell is this contraption? Am I the only one who fills his entire bowl to the top?

Troy McClure says:

February 19th, 2008 at 2:57 pm

You may remember me from such educational films as “Lead Paint: Delicious, but deadly” and “Here Comes the Metric System!”

Local Quipster says:

February 19th, 2008 at 3:24 pm

This is really an interesting topic.

I love that Jon breaks down the technical attributes of the cereal. Maybe they don’t have round cereals in Britain: reason #677 for Revolutionaries to fight, somewhere between religious freedom and cranberries.

I can’t help think that this apparently British desire for crunchy cereal is the smoking gun answer behind the “why are their teeth so offensive?” question.

Dave MN says:

February 19th, 2008 at 3:36 pm

Kix says that this bowl is neither kid tested or mother approved.

Paul Peter Paulos says:

February 19th, 2008 at 3:38 pm

Dave, coming from America, home of the “Aimlessly Flying Lead” the only way I would open an unknown package is with a shotgun slug fired 30 yards away. But that’s just me. I read too many newspapers. I should just stick to the comics and sports which, in essence, are usually the same thing…

fasolamatt says:

February 19th, 2008 at 3:50 pm

Two free bowls
Given the current state of the StarTribune, might end up being someone’s holiday bonus.

jama says:

February 19th, 2008 at 4:44 pm

+1 for Troy McClure

I will again point out that I enjoy soggy cereal much more than crunchy. Also, my favorite cereal is a mix of Frosted Flakes and Cinammon Toast Crunch, it doesn’t get any better than that.

Jon says:

February 19th, 2008 at 4:58 pm

jama - do you put sugar on that, or do you just stick with the 4,537 grams that’s delivered by such a concoction?

(I also have a joke about a Wilford Brimley Diabeetus Monstur, but I can’t quite word it correctly. Maybe someone else can help.)

jama says:

February 19th, 2008 at 5:48 pm

No sugar, just a stick of melted butter for flavor.

Toonces51 says:

February 19th, 2008 at 7:02 pm

I prefer my cereal not so crunchy that it rips open the roof of my mouth (I like to save that for the hot pizza), but not so soggy that it melts in my mouth (or in my hand).

Either way, I still wouldn’t pay good money for a bowl with a shelf in it. I wouldn’t even pay bad money for it.

Now if they want to send me two free bowls, I’ll gladly review them for one of my blogs–but I don’t think that using one would make me think that it’s any less goofy of an idea.

StraightCashHomey says:

February 20th, 2008 at 10:21 am

If you had to have two bowls, couldn’t you just put cereal in one and milk in the other? Problem solved!

Carolyn says:

February 21st, 2008 at 2:43 pm

Let’s take another poll:

How many people in England are named Andrew?

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