Here are your new Timberwolves uniforms
Posted on August 18th, 2008 – 11:00 AMBy Michael Rand

Kevin Garnett is gone. So, too, will be the look that defined most of his career with the Timberwolves. The local NBA franchise will unveil a new uniform — just the third in team history as it prepares for its 20th season — during a ceremony at noon today at IDS Crystal Court in downtown Minneapolis. But for those of you who can’t make it down there — or for those of you who want a taste of it before you do — we offer you a look at the new duds. That’s Al Jefferson in the home uniform and Mike Miller in the road uniform.
Ted Johnson, the Timberwolves’ Senior Communication VP and Chief Marketing Officer, said this morning that the team started the new uniform process about 18 months ago as a way to “refresh our brand.” He noted that that team is entering a new phase (much as it was prior to the 1996-97 season, when the organization made the last uniform switch). “It’s a new era of Timberwolves basketball,” Johnson said, noting the team also changed its primary and secondary logo earlier this summer. Representatives of adidas and the NBA joined Johnson on a conference call to talk about the evolution of the creation of a new NBA uniform, which is a far more complicated process than we realized (and maybe more time-consuming than you could imagine). But we’re not sure you want to hear about that. We’re guessing you’re mostly interested in a discussion of how they look. The key features:
*White with “Wolves” on the home uniforms.
*Dark blue primary color with “Minnesota” on road uniforms.
*A moving of the “trees” on the uniform. “They were brought to life in these new side panels,” Johnson said.
So, what do you think?
Notes: Johnson addressed the photos that leaked earlier in the summer of Kevin Love in a new uniform. There were a couple of different versions, both of them earlier prototypes of what ended up being the final product. Also of interest (perhaps more narrowly): The Wolves invited several bloggers — including those who, unlike us, don’t work for the mainstream media — to participate on the conference call. That’s not unheard of, but it is interesting as we move forward.


