TFD: A Michael Phelps/minor league hockey cross-promotional extravaganza we can all get behind

Posted on February 10th, 2009 – 4:43 PM
By Michael Rand

phelps1.jpgThe key to a good minor league promotion is to nail the small details. The St. Paul Saints have become quite adept at that over the years. And the AHL’s Milwaukee Admirals appear to be on the right track as well. Please do enjoy (from our guy Jeff, via the Milwaukee Journal Sentinel):

There’s a good chance Olympic swimmer Michael Phelps won’t be at the Milwaukee Admirals game Feb. 19. That’s when the American Hockey League team is holding a “Don’t Be Like Mike” night when it plays Rockford at 7 p.m. at the Bradley Center.

Any graduate of the DARE program can get into the game for $2 by bringing their graduation certificate to the Admirals’ office or the Bradley Center box office.

Also, anyone with the name Michael, Phelps, Mary Jane, Cheech, Chong, Weed – or Wied – can get a $2 ticket as well. Those who have won an Olympic gold medal also get the discount.

The Admirals will give away a weed wacker signed by the team as well.

If Milwaukee scores with 4:20 left on the clock in any period, one fan will win a season ticket for next season.

The team also is providing a document shredder at the DigiCopy information table outside Section 225 “so fans can bring any embarrassing or incriminating photo to be destroyed,” according to a news release.

Roughkat’s going to want to look into that last one.

And we have to say, if Phelps is any kind of man, he will show up for this game and be an instant hit.

We’re listing Andrew Bogut’s attendance as “iffy at best.”

Perhaps we’ll seek out a full report at some point from Golden Valley native T.J. McElroy.

OK, we’re done.

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