Horst at the Purebeauty and an Intelligent Nutrients update
Posted on March 14th, 2008 – 12:02 PMBy Sara Glassman

Here are Kiran Stordalen and Horst Rechelbacher. The two have been together for 20 years. They attended the opening night party of Purebeauty. Why? His new company Intelligent Nutrients is a partnership with Regis.
The full line of IN products are expected to be available at the end of May. Horst noted that they recently ran into a packaging issue– the caps didn’t fit the bottles.
Horst also pointed out that Progressions salon, at the Mall of America next to Purebeauty, will soon carry his line. It is currently an Aveda concept salon, but it is owned by Regis Corp. It looks like we’re in for an exciting time in the Minnesota beauty world!
3 Responses to "Horst at the Purebeauty and an Intelligent Nutrients update"
True to the concept, that beauty depends on the Nutrients too. Its a great article that people will love to learn more about it.
I had a nice long chat with Horst Rechelbacher last week for an article I did about food/beauty products. I am so excited for the Intelligent Nutrients line to come out. I’ve been thinking about this stuff ever since you published your post about the panel with Stacy Malkan (who, btw, was in Delaware this weekend). I wish I could’ve published more of his comments, though, they were very interesting!
True, beauty depends on the Nutrients. Its a great article that people will love to learn more about it. They are very interesting.

