Mashup puts spin on politicians for the holidays

Posted on December 22nd, 2008 – 9:22 AM
By Randy A. Salas

In a year when there wasn’t much good to hear from politicians, a cooperative online project among several Minneapolis-based creative agencies has resulted in an amusing mashup video that turns their negative sound bites into Our Message of Hope for the holiday season. The clip features President-elect Barack Obama, President Bush, Alaska Gov. Sarah Palin and even Minnesota Sen. Norm Coleman, among other politicians.

Our Message of Hope 

“Our intention, is to create an emotional holiday message that makes people stop, think and share,” said Bruce Bildsten, creative director of Brew, the lead agency. “This year we thought our friends could use a smile, as well.”

Brew has made a tradition of creating online videos for the holidays. Last year, its Glow envisioned a sparkling spectral span across the Mississippi River in the wake of the bridge collapse. The year before, The Letter delivered an uplifting holiday message amid the turmoil of the Iraq War.

The new Our Message of Hope offers a twist in that users can create their own mashup after watching the clip by rearranging the political scenes and music. Other agencies involved in its creation were Sevnth Sin, Ditch, Rumble and Fast Horse Inc.

Give it a whirl.

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