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Yearbook Yourself wins Webby

Posted on May 5th, 2009 – 7:25 AM
By Randy A. Salas

Yearbook Yourself was the only one among four Minnesota-connected websites to win a Webby Award, it was announced this morning. The fun site, which allows users to yearbookyourself-2.jpgupload their pictures and see themselves in school yearbooks through the decades, won the People’s Voice Award for best viral marketing. That award is selected by popular vote. The judge-picked Webby Award for that category went to Diesel XXX SFW. Yearbook Yourself was created by Minneapolis-based Colle+McVoy.

Here are the other Minnesota-connected nominees and who won in their categories:

Our Message of Hope — created by Minneapolis-based Brew, Sevnthsin and others — lost in the video mashup/remix category to Bill O’Reilly’s Producer — The Unseen Footage! (Webby and People’s Voice).

Yo Gabba Gabba! — created by Minneapolis-based PUNY — lost in the exclamation-filled celebrity/fan category to Yahoo! OMG! (Webby) and E! Online (People’s Voice), and in the television category to Flight of the Conchords Lip Dub (Webby and People’s Voice).

Pizza Luce — created by Minneapolis-based Pizza Luce — lost in the restaurant category to Parish Food and Goods (Webby) and Smokey Bones (People’s Voice). (I knew the latter would get the popular vote. It’s eye-candy city.)

The winners will be honored June 8 at a ceremony in New York City. With two winners in more than 100 categories, plus special-recognition awards, that is going to be one long ceremony. A YouTube channel will be set up on June 9 to show highlights from the event. 

3 Responses to "Yearbook Yourself wins Webby"

Lance says:

May 5th, 2009 at 8:50 am

How can “Yearbook Yourself” win any web site awards when it is not an active functioning web site?

Randy A. Salas says:

May 5th, 2009 at 9:05 am

Lance, Yearbook Yourself was created for a back-to-school campaign last year, as part of a promotion for a developer of shopping malls (thus the viral marketing nomination). A new version is expected to be up in July.