The New Look

Posted on August 18th, 2008 – 12:09 PM
By Jerry Zgoda

The Wolves unveiled their new unis today and, yes, they are not exactly like the one that was leaked from Kevin Love’s rookie photo shoot for early release to the league’s video-game producer and trading-card companies. In the works for the last year and a half in a joint effort with adidas and the NBA, the new uniforms have been updated for the team’s 20th anniversary and, of course, are ready to be pre-ordered for only $44.95 per replica jersey on www.shopwolves.com.

The pine trees have been de-emphasized on the neckline and removed from the waistband and moved to new side panels. In a nod to the team’s original uniforms, “Wolves” has replaced “Timberwolves” on the home jersey and the road jerseys will tell everybody in the arena where the visitors are from.

Chief marketing guy Ted Johnson, in a bit of hyperbole, called it “obviously a big day in the history of the Minnesota Timberwolves” and said the new look is intended to “reinvigorate” the team’s brand and “who and what we are.”

OK, all you Mr. Blackwells out there, chime in…

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